TRAINING - Practical Marketing Management for Smaller Publishers - Book House 

Michael Smith of Red Page Marketing will be delivering a course on practical marketing management at the Publishing Training Centre. The course, scheduled for 14th September 2010, will cover four key areas: message; pricing; the marketing mix and marketing measurement. There are additional courses planned for March and September 2011.

 

 EVENT - Speaking on Pricing and Value at the Association Congress

Red Page Marketing was proud to be supporting this year’s Association Congress - the 4th annual event for association managers and association conference and event organisers, taking place on 12-13 July 2010 in London. Michael Smith, Director, Red Page Ltd., spoke in a session entitled Pricing to Value.

The two-day programme included workshops and plenary sessions covering marketing, selling sponsorship and exhibitions, developing programmes, retaining membership, raising the value of your events and professional development. There was also a welcome reception, conference dinner and round-table lunch discussions each day including up to 10 hours of face-to-face networking time. Case study presentations from leading associations and a strategic level panel session were also provided.

For a detailed agenda and to register visit www.associationcongress.com
 

CONSULTANCY - Major science book launch

Red Page Marketing is working with Linus Publishing to launch of The New Optimists at the British Science Festival in Birmingham in September 2010. The book contains the work of nearly 80 of the UK's leading scientists and academics and looks at how, through regulated science and industrial endeavour, the challenges facing humanity can be overcome.  Read more about the New Optimists here 

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OUTSOURCED MARKETING - SCRIP 

Red Page Marketing is working with SCRIP, Informa plc's premium online news, analysis and data service for pharma companies, their suppliers, advisers and regulators. We are providing an outsourced solution covering direct mail, off-the-page advertising, internet marketing and corporate branded material for subscription generation, events and conferences.

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ONLINE MARKETING - Pharmaceutical peer-reviewed journals

Red Page Marketing is working with OvidSP on email marketing for new and existing subscriptions to a range of peer-reviewed journals available to pharmacists and medical scientists in the UK and Europe. The service enables professionals to gain instant access to some of the leading international scientific journals, wherever they are in the world.

OUTSOURCED MARKETING AND CONSULTANCY- B2B Newsletter/Online service

Red Page Marketing is providing an ongoing outsourced marketing solution for William Reed's M&C Report, an online/print news, analysis and information service for plc boards in the restaurant sector. Our solution includes pricing models and testing; direct marketing, renewals, forced free trials, sales support collateral, online initiatives and marketing consultancy.

TRAINING - Marketing Management - Welsh Books Council

Michael Smith of Red Page Marketing delivered a two day course in Wales for the Welsh Books Council in Aberystwyth on behalf of the Publishing Training Centre. The course covered the strategy and tactics of marketing communications for book launches, including planning schedules, ROI metrics, copywriting skills, Web 2.0 marketing and more. Our thanks to the Welsh Books Council for the excellent hospitality and to the publishers who attended for making for a stimulating two days in Wales.

 BRAND CONSULTANCY - Hospitality/retail and TEFL

Red Page Ltd has been working with The English Cultural Experience in Canterbury to develop its typography, brand imagery, and brand touchpoints and is being retained to develop further marketing collateral and website offerings going forwards, including a retail website, cultural/historic tours and a site for language learning courses.

SEO - Online Business Directory

Red Page Ltd has been retained to produce SEO copy for a new online business directory in Kent, UK. The directory, Joe PubClick, is a new online service which connects students and residents to a range of businesses including venues, professionals, local services and council amenities. Michael T A Smith, Director, Red Page Ltd said "we were delighted to be tasked with an SEO copywriting assignment in a highly competitive market and look forward to seeing the results bear fruit for the client". 

BRAND CONSULTANCY - Cabling Network Business

Red Page Ltd was asked to deliver a contiguous branding solution including direct mail flyers, sales letters, envelopes and a presentation folder and inserts for a business installing high grade cabling for telecoms and IP protocol systems. The client required high level branding to enable it to pitch for business within the bespoke luxury-build end of the housing market.

In this campaign, we focused not on what the client's business was, but what it provided for their customers. Using the theme "Imagine" to allow end users to understand the value of the installation offering, the marketing materials enabled the client to present itself more professionally not only to end-user home owners but also to top level architects and designers working with those end users.

Michael Smith, Director,Red Page Ltd., said," this was challenging assignment combining copywriting, brand development, and effective design, where we had to deliver collateral to take the business up market. The solution allows the client to compete effectively for business in the high net-worth market where clients are demanding and expect superior quality from their suppliers".

OUTSOURCED MARKETING - Wine & Spirit Magazine

Red Page Marketing worked with William Reed Publishers to develop a marketing campaign to launch Wine & Spirit Magazine.

Red Page was approached to re-launch Wine & Spirit following its acquisition from another publisher. The client wanted the magazine to be pitched away from the “stuffy” world of wine and to develop a more contemporary pitch for the brand to take it into lower age demographics and to enable to be sold to the drinks trade. Red Page Marketing worked in partnership with the client as an outsourced marketing solution over a number of months to define the pitch and to arrive at a range of different marketing initiatives including: website copy; brochure work; sales letters; advertising; renewal series; in-issue subscription initiatives and retention advertisements.

Core to the assignment was the creation of a brand statement for the magazine, centred on a contemporary and humorous positioning of it in a world renowned for taking itself seriously.

OUTSOURCED MARKETING - Pharmaceutical Journals

Michael Smith, Director,Red Page Ltd worked with publisher Adis International to develop a range of themed direct mail brochures to promote its international suite of peer-reviewed pharmaceutical journals. As Michael says: “we were approached to provide an outsourced marketing resource for Adis International (part of international publishing group Wolters Kluwer), providing a turnkey outsourced marketing solution including list research, copywriting, brochure and sales letter design, print and fulfillment sourcing to produce a range of marketing materials to grow awareness, subscriptions and renewals of their journals.”

The journals worked on included: Drugs; Applied Bioinformatics; Drug Safety; Applied Health Economics; Evidence-based Integration; Paediatrics Today; Paediatric Drugs; Reactions Pharmacovigilance and Toxicological Reviews.