“We have developed an extremely good relationship with Michael Smith and Red Page. They have given us clear, invaluable advice on our pricing, branding and e-commerce options and provided sound marketing plans and templates for us. Our network of contributors and customers includes some of the world’s leading business service providers (Cap Gemini, HSBC, PricewaterhouseCoopers, et al.). Thanks to Red Page's advice our offering does not seem at all out of place in this exalted company.”

Managing Director, Global Market Briefings Ltd

“I've worked with Mike a couple of times. I've tried ignoring his advice, and I've tried listening to it. I'm pleased to report that the second approach is much the better one. In business it's very easy to forget about marketing until your product's ready to go. At that point - and I speak from experience - Mike's ability to think like a customer can be somewhat disconcerting. Better to have that marketing chat sooner, and then instead of wishing you'd done things differently, you can get more things right first time. Mike has lots of practical experience with on- and offline marketing, a great reputation as a copywriter, and a very good sense of what makes a good user experience on the web. He's also great fun to work with.”
 

Managing Director, Linguagum Ltd

“We worked with Michael Smith and Red Page to help us look afresh at the marketing of some of our key review journals and to coach our journals marketing team in marketing implementation techniques. In all areas the relationship brought a depth of skill and knowledge that's getting very hard to find. The results were impressive and very tangible and we look forward to working with Michael again in the future. I would certainly recommend him to any business - publishing or otherwise - looking to connect more effectively with its customer base and generate new and repeat business.”

Product Director, Adis Periodicals

“Michael Smith is a very rare individual: he has a clear vision of what marketing is and how it can - and must! - improve businesses' relationships with their customers. He is also a highly practical and understands the needs of his clients having worked on both sides of the fence. He will construct considered, cost-effective marketing solutions that dig into the broader business and leave a legacy of improved working practice as well as the benefits of short term good results!”

Marketing Director, William Reed

"I was struck by the speed with which Michael Smith grasped the key issues in our particular market place and the energy and enthusiasm he deployed in addressing these issues. He conducted a marketing audit of the business as well as writing and designing our promotional material both in hard copy and the web. He worked rapidly and turned around the materials within the deadlines that were agreed - which were extremely tight. Michael Smith was a pleasure to work with as well as being extremely effective. We will be working with him in the future on further projects."

Managing Director, Cecile Park Publishing Ltd

"The great thing about working with Mike Smith - apart from the arcane references to the British motorcycle industry and a Blackburn Rovers obsession (ask for the Tony Parkes impression) - is that his experience enables him to grasp a complex brief quickly and turn around an idea while it is still hot. Many external consultants spend too much (paid) time replaying things you already know and trying to grow the brief rather than delivering what it is that you as a business need to do. Mike delivers - quickly, accurately and creatively in both large and small assignments."

Managing Director, Europe Medical Research Division, Wolters Kluwer Health

"The oil and gas business is truly global and highly specialised. To make matters more challenging, our target market within that industry is very difficult to reach using traditional methods. Michael Smith has not only helped us with our written material - elucidating the benefits of our products and services to a busy audience - but has been hugely valuable in improving our marketing methods and organisational structure. He is fast, reliable and thorough - an excellent consultant."

Director of New Business Development, Energy Intelligence Group

"Mike Smith's training sessions are always very well received by delegates - in fact they are often rated as the most popular. His enthusiastic delivery, informed approach and his willingness to take time with individual delegates and their questions is commendable. Highly recommended!"

Marketing Training and Development Director, Informa Group plc

"If you can divest the man of his interests in Motte and Bailey castles, rare model knights and Nortons (the latter generally regarded as more primeval than the former) he is capable of synthesising the most diverse and obscure technical prose to produce contract-winning material. He is able to correlate, extrapolate and invert and anneal (simulated) difficult and complex material and therefore we hold him in the highest regard."

Managing Director, Systems International Ltd

"I needed to compile, edit and rewrite contributions to our annual report from business unit heads from all around the world. I had two days to do it in and nothing was happening. That's when I turned to Red Page. Michael Smith came to see me, took the brief and within two days had completed everything according to plan, in the right style, and on time. He's a thorough professional and I'd happily hire him again."

Group Financial Director, Informa Group plc

"Having worked with Michael Smith on numerous occasions, I can assure anyone who uses his services that they will be absolutely guaranteed of the highest quality commitment to the job and top class results at the end. He is absolutely superb as a "people person" -- his patience, willingness to help in one-on-one situations, and his follow-up are rare qualities in this day and age. He may appear relaxed but he sure knows what he’s doing. Sign him up quick!"

Director, advertising company

"Mike Smith is a passionate, inspiring professional who brings real focus to solving marketing problems. He is particularly good at uncovering how price and messaging build brand and drive response. At the same time he also believes that marketing can still be fun. I learned a lot, and laughed a lot, working with him."

Editor, New Media Age