Effective pricing delivers strong profits from new and repeat business

Pricing is a neglected part of the marketing mix; indeed, it isn't even taught on many MBA courses. Yet effective pricing combined with intelligent positioning creates a strong brand position designed to leverage profit from new and repeat customers.

Red Page  has many years’ experience of working with clients to understand their product value and then helping them to convey that value to customers. At Red Page, we have developed simple but effective marketing tools to help your sales and marketing teams isolate core areas of value so that they can be maximised in customer communications.

Recently, we worked with a publisher to develop a logical pricing matrix for users of an online information resource. The matrix enabled the client to deliver a consistent and logical price experience to their customers, increasing customer take-up and establishing core price reference points for the business.

Pricing consultancy and services from Red Page include:

• Price matrices for single products
• Multiple product price matrices
• Product "battle sheets"
• Marketing collateral and product manuals
• Development of value based sales and marketing collateral to support pricing logic

Working with your teams, we can help you define your message and then ensure it features in all outward-facing areas of your business: in the deal room, on your website, on your brochures and more.

Red Page works with you to to maximise your value proposition. When your sales, marketing and publicity machines are all conveying a value-laden message, matched with a logical, credible and profitable pricing structure,  then you will be in a stronger position to confront the price-buying customer and win!
 

Pricing Blog

Read Pricing World, the Red Page pricing blog for insights into profitable pricing techniques
 

Professional Pricing Society

Red Page Ltd is a member of the Professional Pricing Society, the world's leading association dedicated to pricing practice. Founded in 1984, it now serves thousands of members, representing all leading industries and over 50 countries.




Red Page Marketing was proud to be supporting this year’s Association Congress - the 4th annual event for association managers and association conference and event organisers, which took place on 12-13 July 2010 in London. Michael Smith, Director, Red Page Ltd., spoke in a session entitled Pricing to Value.

The two-day programme included workshops and plenary sessions covering marketing, selling sponsorship and exhibitions, developing programmes, retaining membership, raising the value of your events and professional development. There was also be a welcome reception, conference dinner and round-table lunch discussions each day including up to 10 hours of face-to-face networking time. The event also included case study presentations from leading associations and a strategic level panel session.

For a detailed agenda and to register visit www.associationcongress.com

FREE PRICING ARTICLES:
When and how your sales team can offer discounts, click here
Conjoint analysis for your business, click here
How to price subscriptions, click here
Pricing to protect the bottom line, click here
Is it right to offer free goods? Click here
How to manage your brand and value proposition to deliver better profits, click here

Red Page Marketing is a division of Red Page Ltd. Based in Stanstead Abbotts, Ware, Hertfordshire, we enjoy rapid and convenient links to London, East Anglia and the rest of the UK. Turn to Red Page Marketing for help with all your pricing and positioning needs.

>> Contact us today about our specialist pricing and value services and how Red Page can work with you to help your marketing convey the right message for your company...