RED PAGE NEWS AND FREE ARTICLES
FREE DOWNLOAD - Effecting Change Management in the Marketing Department
Michael Smith, Director, Red Page Ltd, provides here a short plan for effecting change management in marketing departments of publishing companies, conference organisations and associations.
This FREE download covers: tackling complacency in a marketing team; building the right team to effect change; identifying focus when re-aligning your marketing department; communicating successes; identifying obstacles to change in a marketing department; delivering quick wins; ensuring changes stick; improving the reputation of marketing in your company.
To download this FREE article, click here, log on and view article RP0017
