RED PAGE NEWS AND FREE ARTICLES

FREE DOWNLOAD Online brand strategy for publishers

Michael Smith, Director, Red Page Ltd, gives strategic pointers for publishers looking to move their books and services online and seeking to maintain their brand in a cutthroat world.

This FREE download covers: Marketing communications strategy; SOSTAC; customer dialogue; metric management; routes to market; trust and trust agents; customer engagement; social media options.

To download this article, click here, log on and view Resource RP0015

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