This free download covers:the Johnson Box and how to write it; the importance of personalisation; optimum copy length for sentences and paragraphs; tricks for readership; how to grab attention and keep it; the importance of the second paragraph; addressing the customer's needs; the importance of detail; when to use questions and answers in a sales letter; the use of testimonials and guarantees; how to close your sales letter; the importance of the right signature and the PS.

To download this guide, click here, log on and view guide RP0012